May – November 2025
For my Academy Xi: User Foundations course, Crystal Wolf became a fictional music label where I explored how digital design shapes how audiences discover and connect with new artists.
I chose to bring the brand to life through a mobile website concept, allowing me to experiment with bold visuals, intuitive navigation, and a modern identity that reflects the energy of an emerging label.
Throughout the project, I followed a full UX/UI design process, starting with wireframing and establishing clear visual hierarchy, then refining interactions, accessibility, and usability through iterative testing and research. My aim was to create a seamless, engaging experience that feels authentic to a contemporary music culture. You can follow my journey below as I bring Crystal Wolf from concept to polished digital experience.
