GroupM x AANA campaign
Engaged students with cohesive visuals, strengthening employer brand and recruitment.
Goal:
Encourage university students to apply for roles at GroupM (prior to the rebrand to WPP Media) by inspiring them through this event.
My Role:
Lead designer responsible for visual identity and digital promotion assets.
Approach:
Developed an energetic, youth-focused visual direction aligned with GroupM’s brand, balancing corporate credibility with student appeal.
Execution:
Created social assets, digital ads, motion graphics, email banners, and branded collateral to ensure a cohesive experience across all touchpoints.
Outcome:
Delivered a visually cohesive campaign that elevated employer brand perception among student attendees and supported recruitment conversations during and after the event.
Mindshare brand rollout
Refreshed templates and collateral, enhancing brand cohesion and readability.
Goal:
Modernise the application of Mindshare’s existing brand by refreshing visual collateral, while maintaining the core logo and colour palette.
My Role:
Co-designer responsible for typography and PowerPoint template. Lead designer for display ads and style guide.
Approach:
Updated typographic hierarchy and layouts to create a contemporary, cohesive visual identity while ensuring usability and accessibility.
Execution:
Redesigned templates, internal campaign assets, and advertising materials to provide consistent, scalable brand application.
Outcome:
Delivered a refreshed visual identity that strengthened brand cohesion, improved readability, and supported ongoing new business pitches.
Upfronts brand/event rollout
Created event identity reinforcing credibility and engaging clients and teams.
Goal:
Communicate GroupM’s positioning and credibility by showcasing leadership in media, engaging internal teams, and presenting capabilities to attending clients.
My Role:
Lead designer responsible for visual identity, internal email communications and event collateral.
Approach:
Developed a cohesive, visually compelling identity for the event that reflected WPP Media’s leadership across the media landscape.
Execution:
Designed social posts, on-site signage, digital assets, and promotional materials to ensure consistency across all touchpoints.
Outcome:
Delivered a polished, professional event experience that reinforced WPP Media’s brand authority and supported engagement with clients and internal teams.
